The Person Behind the Site
About Rainer Mächtlen
Direct-response internet marketer, funnel specialist, and conversion copywriter based in Germany. Active since 2004.
“I don't look at AI tools for their novelty. I look at them for their conversion capability.”
Since 2004, I have operated an independent internet marketing agency in Germany, working on the front lines of direct-response marketing. Over more than two decades, the technologies have changed dramatically, but the fundamental human psychology behind what makes someone click, opt-in, and buy has remained exactly the same.
My work has always been hands-on: mapping out complex funnels, writing high-converting landing page copy, setting up tracking protocols, launching targeted ad campaigns, and optimizing conversion rates based on hard data.
Why AI Tools Run Was Created
With the explosion of artificial intelligence, the market became flooded with thousands of “AI tools” making massive promises. Many sound incredible on paper, but fall completely flat when you try to integrate them into a real, high-converting marketing campaign.
I created AI Tools Run as an independent, no-hype editorial resource. This is where I document my own tests, workflows, and evaluations of AI software, specifically looking for tools that solve actual marketing bottlenecks (like scaling video production, testing copy angles, or designing funnel assets) without adding unnecessary technical complexity.